This book isnt about hammering the overhyped hygge trend or fussing over foamy food. Much the opposite its about a shared but distinct set of values that have helped varied nations excel in quiet diplomacy, thoughtful design and reasoned debate. Monocle looks beyond the clichés and uncovers the folks, firms and stories that help the region rank highly for everything in everything from art and architecture to eating well.
Far from lumping these different nations together, the Monocle team will highlight the people, places and products that show the Nordics in all their nuances: lessons we can all learn from makers in Norways high north to the firms building bridges in Denmark or selling Swedish soft power abroad. Not to mention talent in Tallinn (yes, well bust a few borders with the Baltics on our rounds) or retailers reaching higher in Reykjavík.
The world can learn a lot from our knowing northern neighbours and The Monocle Book of The New Nordics is the ideal place to start.