Shame is a powerful and sometimes useful tool: When we publicly shame corrupt politicians, abusive celebrities, or predatory corporations, we reinforce values of fairness and justice. But as Cathy ONeil argues in this revelatory book, shaming has taken a new and dangerous turn. It is increasingly being weaponizedused as a way to shift responsibility for social problems from institutions to individuals. Shaming children for not being able to afford school lunches or adults for not being able to find work lets us off the hook as a society. After all, why pay higher taxes to fund programs for people who are fundamentally unworthy?
ONeil explores the machinery behind all this shame, showing how governments, corporations, and the healthcare system capitalize on it. There are damning stories of rehab clinics, reentry programs, drug and diet companies, and social media platformsall of which profit from punching down on the vulnerable. Woven throughout The Shame Machine is the story of ONeils own struggle with body image and her recent decision to undergo weight-loss surgery, shaking off decades of shame.
With clarity and nuance, ONeil dissects the relationship between shame and power. Whom does the system serve? Is it counter-productive to call out racists, misogynists, and vaccine skeptics? If so, when should someone be canceled? How do current incentive structures perpetuate the shaming cycle? And, most important, how can we all fight back?