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He has now compiled his best tips into a book, which he hopes will stop us creating services that cause people to be compromised, treated unjustly, excluded and lured into making unnecessary purchases. In a nutshell - digital compassion.
A book for everyone working with digital services - purchasers and producers alike.
About the author
Per Axbom is a communication theorist who was born in Liberia and raised in Saudi Arabia and Tanzania. This experience, he says, has made him realise that there are always many ways to view the world.
He objects to how we often focus on doing things in the right way - on improving methods and making them more efficient. Unfortunately, this makes us forget to do the right thing - that which keeps us on the right course. Because of this, people are compromised, treated unjustly, excluded and lured into making unnecessary purchases.
For the past twenty years, Per has trained digital professionals and helped organisations with issues relating to digital usability and accessibility. He teaches at Nackademin and Jönköping University in Sweden, has produced over two hundred podcasts and is a regularly invited speaker the world over.
Reviews "Per Axbom offers teams a set of essential questions and concepts to get started on a better path."
- Kim Goodwin, Author of Designing for the Digital Age
"A great book, with a lot of gold nuggets and great insights. It brings a much-needed heart to the digital design world that sometimes just feels stressful and all about the sales numbers."
- Anna Wikström, UX Game Designer