There may be more to this question than meets the eye… What started out as an innocent search to this seemingly simple question, the author was led down a very interesting rabbit hole. It would seem that to answer one question, it raises many more. What does it mean to be selfish? When does self-care become self-ish? And “WHO” is Self anyway? Humorously crafted and superbly executed, D. Arthur Wilson's enticing narrative regarding the human condition engages the reader in an unexpected journey to the heart of the matter: Ourselves.  An expert in the field of behaviour, mostly behaving badly, Dr. Wilson offers the wit and wisdom earned from the School of Hard Knox on the pages and into the minds and hearts of the reader seeking to find answers about those selfish bastards in our lives, and what in the world to do with them.